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RodeoTurtletechnology

Generating Thousands of Leads from Public Data

Significantly increased visibility into company relocations and expansions Generated thousands of actionable, targeted leads Reduced manual research time, enabling sales teams to focus more effectively on lead conversion

Thousands

Leads Generated

Thousands of actionable, targeted leads generated from public data

Automated

Lead Pipeline

End-to-end automated pipeline from data mining to CRM delivery

Identifying high-quality leads in the office hardware and furniture industry traditionally involved manual research, leveraging personal connections, or relying on scattered news publications to determine which companies were relocating or expanding. This manual and inefficient process consumed extensive time and resources, making it difficult for sales teams to maintain updated, actionable lead databases.

The Challenge

  • !Finding companies relocating or expanding relied on manual research and personal connections
  • !Sales teams couldn't maintain updated, actionable lead databases at scale
  • !Scattered news publications and government filings were hard to monitor consistently

The Solution

  • Automated mining and structuring of open government data into a queryable database
  • Lead enrichment via Apollo API with company and employee data
  • Seamless CRM integration for direct pipeline delivery

PressW created "RodeoTurtle" in a partnership as a new sophisticated platform that leverages open government data and publicly available internet resources to automate the identification and collection of relevant leads. We structured and integrated vast, unstructured datasets into a coherent relational database that customers could easily query to generate highly relevant sales leads. By connecting with Apollo's API, RodeoTurtle enriched its leads with comprehensive company and employee data, seamlessly integrating these insights directly into customers' existing CRM systems.


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